New report shows a reusable packaging target of 50% in key sectors could drastically reduce CO2 emissions, water consumption and waste.

A reusable packaging target of 50% by 2030 in the EU for three key sectors could lead to the reduction of 3.7 million tonnes of CO2, 10 billion cubic metres of water and nearly 28 million tonnes of material, according to a new report from the Rethink Plastic alliance and the Break Free From Plastic movement. That’s equivalent to CO2 absorption by 170 million mature trees, and the saving of nearly 4 million olympic swimming pools’ worth of water and nearly 3.5 million truckloads of material.

Based on a study conducted by Circular Economy Portugal, the report highlights the capacity for reuse to thrive with the right sector specific targets, policy frameworks, contributing significantly to circular economy and Paris Agreement objectives, while saving companies and consumers money.

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